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HOLDTHE LINE

When demand rises,
we don't step back.

We hold the line.

More people in hospitality are reaching out for mental health support than ever before. This campaign exists to make sure we can be there for every single one of them.

THIS IS  NOT A NEW CAMPAIGN. THIS IS A FUNDING CRISIS.

Demand has outgrown current funding.

The Burnt Chef Project has been delivering free, immediate mental health support to hospitality professionals around the world since 2019.

No waitlists. No referrals. No cost to the individual.

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More people are turning to this service than ever before. Demand is increasing faster than expected. And it's not slowing down.

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This campaign exists to close the funding gap — and keep the service there for the next person who needs it.

More people are reaching out.
More people need support.
More people are relying on us to be there.

THIS CAMPAIGN EXISTS TO
MAKE SURE WE CAN BE.

The cost of support

£60k

what it costs to run this service for a year

£10k

already committed

£50k

still needed -

this year

£200

funds six free therapy sessions for

one person

£33

the cost of a single therapy session

Private therapy costs up to £150–£300 per session. We provide six sessions, completely free to the individual.

OUR IMPACT

This is not theoretical. This is already happening.

8,500+

Free support sessions provided

69.7k+

E-learning modules completed

184

Countries reached

135k+

People reached through education

WHAT WE PROVIDE

More than a conversation.

The Burnt Chef Project provides free, confidential mental health support to hospitality professionals around the world. Through our global network, individuals can access real support when they need it most.

This is real support, delivered by real people, for an industry under real pressure.

  • Therapy and counselling

  • Mental health coaching

  • Crisis support and signposting

  • Multilingual support services

  • Practical wellbeing resources and guidance

  • Free e-learning academy — 26 modules

Without this support

  •  Individuals face long wait times

  •  Private therapy is often unaffordable

  • Many go without support altogether

This is the gap we close.

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Donate · Individuals

NOT EVERYONE NEEDS TO GIVE A LOT. EVERYONE NEEDS TO DO SOMETHING.

100,000 people. 50p each. That's the difference between stopping and continuing.

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Every £200 funds six free therapy sessions for one person in this industry. Give what you can. Every contribution counts.

£1

Start here

£5

One session

£10

Real impact

Other

Your amount

HOLD THE LINE MEMBERSHIP

One-off campaigns create moments.

Membership creates stability.

A simple monthly contribution that keeps the service running year-round.

Choose your monthly amount

£3

a month

£5

a month

£10

a month

For businesses. For the industry.
For your people.

Show your team, your customers and your peers that your commitment to mental health goes beyond awareness weeks. There are three ways to get involved.

HOSPITALITY BUSINESSES

Visible. Engaging. Industry-led.

Logo placement, social mentions and industry recognition for businesses who stand with TBCP.

Join the line

£250

Stand  alongside us

£500

Strengthen the line

£1,000

Lead from the front

£2,500

CORPORATE PARTNERS

Strategic. Scalable. High impact.

Brand alignment, impact at scale and long-term positioning alongside the leading voice in hospitality mental health.

Headline supporter

£5,000

Campaign partner

£10,000

Global lead partner

£15,000+

Includes: brand alignment · matched giving · ambassador access · co-branded campaigns · impact reporting

Businesses holding the line

Interested in being listed here? 

What the industry is saying.

Alexa Young, CA

“Testimonials provide a sense of what it's like to work with you or use your products. Change the text and add your own."

Morgan James, NY

"A great testimonial can boost your brand’s image. Click to edit and add your own."

Lisa Driver, MI

“Have customers review you and share what they had to say. Click to edit and add their testimonial.”

GET INVOLVED

There are three ways to hold the line.

DONATE

Give once or give monthly. Every pound directly funds free therapy, e-learning and 24/7 support for people in this industry.

SHARE

Share this campaign with your network, your team, your industry. The more people who see it, the more people we can support.

PARTNER

If you're a business or organisation, there's a role for you here. Sponsorship, matched giving, co-branded campaigns - let's talk.

When demand rises,
we don't step back.
We hold the line.

Every service, fundraiser, partnership and purchase helps us continue holding the line for hospitality.
Because nobody working in this industry should feel like they have to struggle alone.

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